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Virgin Active Life

At Virgin Active our people are at the heart of everything we do. That’s why we want to create an inspiring place to work where everybody is always learning, improving and having fun, whilst making sure that we always do the right thing

Our Purpose

To inspire people to live an active life


It’s the reason we exist. We obsess about the quality of what our people deliver, be it an exercise class, fluffy towel or a smile-fueled service. Physical health, mental wellbeing, belonging and community – we believe that active people fulfil their potential. And we’re there to help them make the most of it.

Below are some of the things we do – and don’t – believe in. If you find yourself saying “yes, yes, yes” as you read then you will thrive working with us.

Our Values

Learning, improving and inspiring while having fun and always doing the right thing

We’re curious. We’re not satisfied with the status quo and we’re always asking if things can be better. We care deeply about our people and our members and want to inspire them.

We have fun. It’s not about being frivolous, it’s about being engaged and engaging, passionate and motivating. Virgin Active people create moments of magic in our own unique way.

You can learn more about our Values here

See VA Values

This is our promise to our people. It’s a big one, and we are proud to make it.

We are one team and want our people to always feel they can be themselves. We work hard and we dream big.

Our People Promise

This is our commitment to our people and it’s what you can expect when you join Virgin Active. It’s a real and tangible reflection of our culture and the environment we work in. We know it’s a biggy, but our reputation as an employer depends on us delivering this.

By keeping this promise to our people, we empower them to deliver on our promise to Virgin Active members. It’s at the forefront of everything we do, everything we say, every day.

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So, what does this promise mean for you?

One Team.

When we come together we drive real change, sharing our knowledge and expertise to encourage and inspire each other. We are a family who have each other’s backs.

Being Themselves.

Our people can be who they truly are. We’re stronger when our people are able to play to their strengths and bring their unique qualities to the team. We give our people the freedom to work in a way that is right for them.

Work Hard.

Our work matters. When you love what you do you get a huge rush. We never hesitate to jump in and take on a challenge. Amazing things happen with passion and commitment.

Dream Big.

We unleash our creativity – no idea is too silly, too small or too big. Every one of us can make a positive difference. We encourage people to dream big – for our business, our communities, for each other and ourselves.

Virgin Active people can truly be themselves at work. We love all of the things that make each of us unique and believe our collective differences make us stronger. You can read more about our people here .

Changing business for good

We want to improve lives. Those of our people, our members and the communities we serve. We are committed to ensuring a diverse and inclusive working environment for all of our people. A place where everyone can be themselves and feel they belong.

We are committed to the active promotion and encouragement of equal opportunities. Our workforce is 49% female and we are committed to achieving equal gender representation across all management levels by 2025.