Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a Brand Activation Manager to join our Marketing Department.

The Brand Activation Manager is responsible for bringing Virgin Active’s brand to life through exceptional events, partnerships, and experiences. This role plays a key part in elevating our position as a leading Social Wellness Club, strengthening member loyalty, attracting new members, and reinforcing our premium brand identity while delivering measurable commercial impact.

The Role

• Lead the end-to-end planning and delivery of in-club and external events, from concept development through to execution and post-event analysis.

• Develop and deliver an events and brand activation strategy aligned to business, brand, and commercial objectives.

• Work closely with Marketing, CRM, Sales, Finance, and ancillary teams to ensure activations support acquisition, engagement, and retention goals.

• Source, negotiate, and manage strategic brand and charity partnerships that enhance member value.

• Manage and oversee PR agency activity to secure high-quality, consistent media coverage for the brand and its activations.

• Manage and develop one direct report and oversee freelance project managers and agencies when required.

• Represent Virgin Active at internal, external, and industry events.

• Ensure all activations meet Health & Safety and legal requirements.

• Manage and phase the annual events budget in line with business priorities and ROI targets.

Experience

• 5+ years’ experience in brand activation, events, or experiential marketing, ideally within fitness, premium leisure, hospitality, or lifestyle sectors.

• Proven experience delivering large-scale, high-impact events and content-led activations.

• Experience managing PR agencies and a strong understanding of the media landscape.

• Strong commercial acumen with the ability to build strategies that drive acquisition, engagement, and retention.

• Experience managing and developing direct reports.

• Excellent communication, organisational, and stakeholder management skills.

• Ability to manage multiple projects, work to tight deadlines, and flex working hours when required for event delivery.

Our Perks

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them.
• Access to Scottish Widows Pension with us matching contributions up 5%.
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family - where not only can you  communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2) 
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.
• Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.